Monday, June 13, 2011
Women Find Happy Guys Less Sexually Attractive
The study – which may cause men to smile less on dates, and inspire online daters to update their profile photos – finds dramatic gender differences in how men and women rank the sexual attractiveness of non-verbal expressions of commonly displayed emotions, including happiness, pride, and shame.
Very few studies have explored the relationship between emotions and attraction, and this is the first to report a significant gender difference in the attractiveness of smiles. The study, published online today in the American Psychological Association journal Emotion, is also the first to investigate the attractiveness of displays of pride and shame.
"While showing a happy face is considered essential to friendly social interactions, including those involving sexual attraction – few studies have actually examined whether a smile is, in fact, attractive," says Prof. Jessica Tracy of UBC's Dept. of Psychology. "This study finds that men and women respond very differently to displays of emotion, including smiles."
In a series of studies, more than 1,000 adult participants rated the sexual attractiveness of hundreds of images of the opposite sex engaged in universal displays of happiness (broad smiles), pride (raised heads, puffed-up chests) and shame (lowered heads, averted eyes).
The study found that women were least attracted to smiling, happy men, preferring those who looked proud and powerful or moody and ashamed. In contrast, male participants were most sexually attracted to women who looked happy, and least attracted to women who appeared proud and confident.
"It is important to remember that this study explored first-impressions of sexual attraction to images of the opposite sex," says Alec Beall, a UBC psychology graduate student and study co-author. "We were not asking participants if they thought these targets would make a good boyfriend or wife – we wanted their gut reactions on carnal, sexual attraction." He says previous studies have found positive emotional traits and a nice personality to be highly desirable in a relationship partners.
Tracy and Beall say that other studies suggest that what people find attractive has been shaped by centuries of evolutionary and cultural forces. For example, evolutionary theories suggest females are attracted to male displays of pride because they imply status, competence and an ability to provide for a partner and offspring.
According to Beall, the pride expression accentuates typically masculine physical features, such as upper body size and muscularity. "Previous research has shown that these features are among the most attractive male physical characteristics, as judged by women," he says.
The researchers say more work is needed to understand the differing responses to happiness, but suggest the phenomenon can also be understood according to principles of evolutionary psychology, as well as socio-cultural gender norms.
For example, past research has associated smiling with a lack of dominance, which is consistent with traditional gender norms of the "submissive and vulnerable" woman, but inconsistent with "strong, silent" man, the researchers say. "Previous research has also suggested that happiness is a particularly feminine-appearing expression," Beall adds.
"Generally, the results appear to reflect some very traditional gender norms and cultural values that have emerged, developed and been reinforced through history, at least in Western cultures," Tracy says. "These include norms and values that many would consider old-fashioned and perhaps hoped that we've moved beyond."
Displays of shame, Tracy says, have been associated with an awareness of social norms and appeasement behaviors, which elicits trust in others. This may explain shame's surprising attractiveness to both genders, she says, given that both men and women prefer a partner they can trust.
While this study focused on sexual attraction between heterosexual men and women in North America, the researchers say future studies will be required to explore the relationship between emotions and sexual attractiveness among homosexuals and non-Western cultures.
Overall, the researchers found that men ranked women more attractive than women ranked men.
Source: University of British Columbia
Wednesday, November 3, 2010
What Facebook Generation Females Are Not Sharing at the OB/GYN
This counterintuitive behavior, from the generation that has led society into a new world of personal disclosure and information sharing and will continue to do so using social networks as they age, spurred Merck to develop a way to help. It's called Healthy Communication, and it is a resource-rich online kiosk, which can be found on iVillage.com/health, that provides women with practical information about initiating productive discussions about sexual health during their annual health examinations.
Roshini Raj, MD, the noted women's health expert and co-author of the new book What the Yuck?: The Freaky & Fabulous Truth About Your Body, says this communications gap may be affecting women's health. Women who withhold information due to shyness or discomfort may end up mismatched by their doctors with birth control or other reproductive health information that doesn't suit their lifestyles.
"An average gynecological annual exam lasts just 15 minutes, so women need to overcome their reticence and maximize that time," said Dr. Raj. "Sharing sexual lifestyle information with their physicians is not comfortable for many women and the resources at www.iVillage.com/health can help make it easier to have those conversations."
Resources on the site include Digital Native-appropriate tools like regular articles by Dr. Raj and interactive tools to improve the quality of health conversations in the doctor's office.
Survey findings:
Only 13 percent of women who have used birth control or are considering birth control share details of their sexual health with their health care provider;
Less-than one-third of women are extremely satisfied with the discussions they have with health care providers during their visits, and with their overall relationship with their health care provider; Among women who had used or considered using birth control, almost one out of four report negative feelings associated with discussing sexual health with their health care provider including embarrassment, unease and bashfulness.
"We know that women often turn to the Web when they have health questions that concern themselves and their families," said Jennifer Barrett, iVillage Health Editor. "iVillage Health was developed as a resource to empower women to become more informed and prepared patients."
About the survey
The Healthy Communication survey identified the type of relationship women 18 to 34 years of age have with their health care provider and the quality of their experiences with birth control. A total of 370 women between the ages of 18 and 34 participated in the online survey, which aimed to identify the type of relationship women have with their health care provider.
The survey was commissioned in 2009 by Opinion Research Corporation, on behalf of Schering Corp., a subsidiary of Merck & Co., Inc. Respondents were from online panel sources in the United States.
About Merck
Today's Merck is a global healthcare leader working to help the world be well. Merck is known as MSD outside the United States and Canada. Through our prescription medicines, vaccines, biologic therapies, and consumer care and animal health products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to healthcare through far-reaching policies, programs and partnerships. For more information, visit www.merck.com.
About iVillage
iVillage is the largest content-driven community for women online reaching 30 + million unique visitors per month (comScore July 2010). With over four million plus conversations annually and thousands of specific brands talked about weekly, iVillage is at the center of her digital routine. Everyday women come to iVillage to connect, share advice, find life tools and engage in conversations that matter most to them in areas of Pregnancy & Parenting, Health, Food, Entertainment and Beauty & Style. Additional businesses and brand extensions within iVillage include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. iVillage Inc., is based in New York City, and is part of the NBC Universal Women & Lifestyle Entertainment Networks Group.
Survey: Can You Guess What Scent Turns Arizona Girls On?
AXE enlisted scent expert Dr. Alan Hirsch, director of the Smell & Taste Treatment and Research Foundation, to determine girls' scent preferences in 10 of the top cities for singles nationwide. Surprisingly, no two cities fared the same. In Chicago, for example, which boasts nearly 700 bakeries and patisseries, girls preferred the sweet smell of vanilla, while in sunny San Diego, girls go wild for the scent of suntan lotion and salty ocean air. Guys should take note – switching up fragrance according to locale might just be the help needed to attract her attention.
"In each city we tested, girls reported different scent preferences, indicating that geography has a direct correlation to what scents they find attractive," said Dr. Hirsch. "Guys should heed these findings as research has shown that when women are in the presence of a preferred scent, they are more likely to project positive feelings on those around them, which can lead to increased attraction."
Seductive Scents
So which scents may seduce? Guys living in New York, where girls dig the smell of coffee, should opt for a gourmet foodie scent, such as AXE Dark Temptation, which includes notes of hot chocolate amber and red peppercorn. Guys in L.A. shouldn't think they can get by with the same fragrance – girls there are drawn to the smell of fresh lavender so guys should reach for clean, herbal scents. How different is it from city to city? Check it out:
1. Girls' Scent Preferences by City New York City – Coffee
2. Los Angeles – Lavender
3. Chicago – Vanilla
4. Houston – Barbeque
5. Atlanta – Cherry
6. Phoenix – Eucalyptus
7. Philadelphia – Clean Laundry
8. Dallas – Smoke/Fireplace
9. San Diego – Suntan Lotion/Ocean
10 .Minneapolis-St. Paul – Cut Grass
For guys who don't live in one of the above locations, Dr. Hirsch and his team of scent scientists broke down the data nationally and regionally, finding that some scents were popular enough to cross state lines. Food-focused scents like vanilla and coffee, for instance, reined supreme nationwide.
Girls' Scent Preferences Nationwide
1.Vanilla
2.Coffee
3.Lavender
4.Fresh Air/Rain
Girls' Scent Preferences Regionally
• East Coast – Coffee
• South – Fire/Smoke
• Midwest – Cut Grass
• West Coast – Baked Goods
Sensorial Satisfaction
The importance of knowing what scents girls are attracted to goes beyond picking out a complementary fragrance. Dating and relationship expert Ian Kerner, New York Times best-selling author of She Comes First and Love in the Time of Colic, suggests not only wearing the correct fragrance according to your city, but incorporating the preferred scent into your dating routine.
"Dating should be a sensorial experience," says Kerner. "If a girl likes the sights, sounds and smell around her, she is going to find you more desirable." Guys who call the South home, for example, might take their girl to their favorite barbeque place or roast S'mores by a campfire to create that desired smoky aroma. Since girls in the Midwest like freshly cut grass, guys in the Heartland may be better off with a picnic or hitting up the driving range.
Survey Says
In addition to the study, AXE also commissioned research firm StrategyOne to survey girls nationwide about their thoughts on scent and attraction. While scent preferences vary by location, some things ring true from coast to coast, proving that scent is an important element to consider when getting ready for that hot date.
Dirty little secret: One in four girls will wait anywhere from two weeks to a month before washing their sheets in order to keep their guy's scent close
Father doesn't know best: 56 percent of girls say they won't date a guy who smells like their dad
Guard your belongings: One out of two girls admits that she has committed theft by stealing an article of clothing from a guy to smell when he's gone and nearly 60 percent of girls sleep in their guy's clothes because they like his lingering aroma
Need proof of how scent and memory are intertwined? 60 percent of girls still remember the smell of their ex's cologne
Visit www.facebook.com/axe for full results from the AXE Scents and the City study and more tips from Ian Kerner on how to seduce her senses.
AXE-ology
Scent and the City study findings were compiled by Dr. Alan Hirsch, director of the Smell & Taste Treatment and Research Foundation. Two thousand women ages 18 through 35 underwent live personal individualized nuncupative interviews as to their most preferred aromas. Two hundred subjects were selected per city. Questions were asked in an open fashion and no attempt was made to guide subjects to respond in any particular fashion as no prior hypothesis had been presented to the surveyors.
StrategyOne, a full-service corporate positioning, market research and strategic communications agency conducted a nationwide survey to unveil women's thoughts on scent and attraction. The survey was conducted online among a sample of 1,008 women aged 18 – 34 using the field services of Authentic Response. The results are nationally representative of the U.S. and have a margin of error or +/- 3.09 percent at the 95 percent confidence level.
About AXE
AXE is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and antiperspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, which AXE does not offer, and achieved this status only seven years after launch. The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information visit www.theaxeeffect.com.
About Dr. Hirsch
Alan R. Hirsch, M.D., F.A.C.P., a neurologist and psychiatrist, is a nationally recognized smell and taste expert. He has written more than 180 articles on the psychological power of smell, taste and how these senses affect human behavior. As the founder and neurological director of the Smell & Taste Treatment and Research Foundation in Chicago, Dr. Hirsch puts his theories to the test in a variety of documented studies.
About StrategyOne
Founded in 1999, StrategyOne is a full-service corporate positioning, market research and strategic communications agency with global research capabilities and offices in New York, Washington, DC, Chicago, Atlanta, London and Paris. StrategyOne utilizes a full suite of qualitative and quantitative methodologies to design custom primary research for clients in a wide range of industries to support their communications and marketing objectives.
Thursday, October 7, 2010
81% of Women Want to Improve Skin When Approaching Big Birthdays
BRISBANE, Calif., May 13 / -- Cutera, Inc. ( CUTR). Women approaching a milestone birthday(1) feel optimistic and excited at what the future holds whether they're approaching 30 or 60, according to an online survey commissioned by Cutera, Inc., a global manufacturer of aesthetic lasers. The national survey, conducted in March by Harris Interactive® with nearly 1,000 women, offers insights into the emotions and behaviors of women as they approach a new decade.
Among key findings:
- Women approaching 30 are twice as likely to say they feel anxious about their milestone birthday than those approaching 60 (30% and 14%, respectively).
- More than 4 in 5 women (81%) approaching a big birthday say they want to improve something about their skin's appearance.
- More women are willing to give up sex for 5 years (12%) than give up the Internet for 5 years (8%) to stop the aging process.
Insights into the "Big Birthday"
"Physicians who use our lasers for treatment of photodamage and other skincare concerns say that many of their patients are women approaching a new decade in their lives," said Ken Witte, Vice President of Marketing and Clinical Development for Cutera. "We commissioned the survey to help doctors better understand the mindset of these patients – and to target their needs more effectively."
The survey polled women who are within 5 years of turning a milestone birthday, from 30 to 60. The term "milestone birthday," a phrase commonly heard in physician offices, is an indication that turning a new decade often represents an important event in a woman's life. For many, it's a time to reflect on changes in their lifestyle and appearance.
"Typically, women approaching 30, 40 or 50 will visit our office to celebrate an upcoming 'big' birthday and treat themselves to a series of laser treatments or a dermal filler," said Debra Jaliman, MD, Assistant Professor Mount Sinai Medical Center. "These milestones can be traumatic for some women but certainly not for all. The survey validates what we've seen – that women are opting for aesthetic solutions because they want to invest in their appearance as a gift to themselves."
Better with Age
Over one third of women approaching a milestone birthday say turning older makes them feel optimistic because they are wiser and smarter (35%), and excited because they are looking forward to what the future holds (34%). In fact, "a fabulous vacation" was the top selection for a birthday gift (31%), winning out over "losing weight" (25%) or "looking 10 years younger" (9%). Not surprisingly, women approaching 60 were most likely to want the gift of "looking 10 years younger" (18%).
"The results of this study show that women today, regardless of age, place greatest value on a 'break' from their daily grind and relatively less emphasis on physical goals, such as weight loss or shaving a decade off their age," said Macrene Alexiades-Armenakas, MD, PhD, Assistant Clinical Professor Yale University School of Medicine. "The high ranking of a vacation as the birthday gift of choice may be a reflection of the increased presence of women in the workforce and a greater need for time to relax and rejuvenate."
Relatively few women surveyed say they feel anxious because they are getting older (23%) or conflicted because they don't feel as old as they look (21%). Interestingly, women approaching their 30th birthday are actually more likely than those approaching their 60th to say they are anxious about getting older (30% vs. 14% respectively).
"Women turning 30 are approaching the first big birthday of their adult lives and often come to our office feeling anxious. It is typically a time of growth and transition in their lives. They may not feel settled – such as with an established career, partner or family," said Dr. Alexiades-Armenakas. "As the survey shows, they tend to feel less anxious as they get older."
The Skin I'm In...
Over 4 in 5 women approaching a milestone birthday (81%) say they want to improve something about their skin's appearance. Those approaching 30 or 40 would most like to improve their uneven skin tone and texture (23% and 15% respectively), while those approaching 50 and 60 want to improve wrinkles and/or fine lines (33% and 30% respectively). Also, women approaching 40 are more likely to want to improve facial redness (12%) than those approaching 60 (3%).
According to Dr. Jaliman the survey findings support the popularity of non-invasive procedures to enhance the skin's appearance versus past trends of more invasive surgery for dramatic changes. "Women realize that no surgery will improve the quality and feel of their facial skin or eliminate common concerns like coarse texture, fine lines, splotchy redness and, as they get older, wrinkles," said Dr. Jaliman. "These patients seek solutions to appear more rested and relaxed – not to look different."
Supporting this trend, Cutera has seen a surge of interest in three laser treatments. Laser Genesis, a popular treatment among women of all ages, enhances the complexion by reducing redness, fine lines, and pore size. Cutera also offers Pearl and Pearl Fractional. Pearl improves overall surface issues such as uneven skin tone, fine lines and brown spots; Pearl Fractional addresses the skin's deeper layers to minimize more severe photodamage. Combination therapy with Pearl and Pearl Fractional, known as Pearl Fusion is often preferred by physicians. With Pearl Fusion, patients receive a complete resurfacing solution, in a single treatment session – including deep resistant wrinkles.
Looking and Feeling Younger
The majority of women approaching a milestone birthday (64%) say they do take steps to look younger, including nearly half of women approaching their 30th birthday (45%) and over 3 in 4 approaching their 60th birthday (76%). Popular strategies include coloring their hair (43%), wearing make-up (36%) or purchasing expensive skincare products (16%).
Other approaches used to look and feel younger: shopped in the juniors department (7%), lied about their age (5%), dated someone younger (4%) and simply stopped celebrating birthdays (2%).
When presented with a list of popular activities and asked what they would be willing to do to stop the aging process – 36% say they would give up alcohol for 5 years, the number one choice for all age groups. Other answers included giving up watching TV and going on vacation for 5 years (19% each), and giving up a favorite food for 5 years (16%). More women are willing to give up sex for 5 years (12%) than give up the Internet for the same time period (8%) if that would stop the aging process.
"Ultimately, nearly 4 in 10 (36%) were not willing to do anything to stop the aging process," said Dr. Jaliman. "I think we can project that these women accept aging as a natural progression and would not view birthday milestones with anxiety."
Methodology
This survey was conducted online within the United States on behalf of Cutera by Harris Interactive from March 19 – 24, 2010, via the QuickQuery(SM) online omnibus service. The demographic questions in the survey (including the age determining question) was shown in two waves of the survey to a total of 4,598 adults ages 18+ of whom 2,424 were women ages 18+. Based on the answers to this question, 934 women were interviewed for the Milestone Birthday survey, of whom 183 are ages 25-29, 223 are ages 35-39, 277 are ages 45-49 and 251 are ages 55-59.
Results were weighted as needed to reflect the composition of the U.S. adult population using targets for region, age within gender, education, household income, and race/ethnicity. Propensity score weighting was also used to adjust for respondents' propensity to be online. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Liz Mefford.
About Cutera, Inc.
Brisbane, California-based Cutera is a leading provider of laser and other light-based aesthetic systems for practitioners worldwide. Since 1998, Cutera has been developing innovative, easy-to-use products that enable physicians and other qualified practitioners to offer safe and effective aesthetic treatments to their patients. For more information, call 1-888-4CUTERA or visit www.cutera.com.
This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Specifically, statements concerning Cutera's ability to successfully develop, manufacture, market, sell and service new products worldwide to both its installed base and new customers are forward-looking statements within the meaning of the Safe Harbor. Forward-looking statements are based on management's current, preliminary expectations and are subject to risks and uncertainties, which may cause Cutera's actual results to differ materially from the statements contained herein. Potential risks and uncertainties that could affect Cutera's business and cause its financial results to differ materially from those contained in the forward-looking statements include its ability to increase revenue, manage expenses and improve sales productivity and performance worldwide; its ability to successfully develop and acquire new products and applications and market them to both its installed base and new customers; unforeseen events and circumstances relating to its operations; government regulatory actions; general economic conditions; and those other factors described in the section entitled, "Risk Factors," in its most recent Form 10-Q as filed with the Securities and Exchange Commission on August 4, 2008. Undue reliance should not be placed on forward-looking statements, which speak only as of the date they are made. Cutera undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.
(1) For the purposes of this survey women approaching a milestone birthday were defined as U.S. adult women ages 25-29, 35-39, 45-49 and 55-59.
SOURCE Cutera, Inc.
http://www.dermahealthinstitute.com
Wednesday, September 15, 2010
Surgeon General: Importance of Women Making Health Top Priority
The most important steps women can take to improve their health include eating a well balanced, nutritious diet; getting regular physical activity; avoiding unhealthy behaviors, like smoking; and paying attention to mental health. In addition, women should get regular checkups and preventive screenings. May 10 is National Women's Checkup Day, and I urge all women to make an appointment with their health care professional.
In honor of National Women's Health Week and National Women's Checkup Day, more than one thousand events will take place across the country. To find an event near you, visit http://www.womenshealth.gov/whw/events/.
During National Women's Health Week it is important to tell our wives, mothers, grandmothers, daughters, sisters, aunts, and girlfriends to make the time to improve their health, prevent disease, and live longer, healthier, and happier lives. After all, when women take even simple steps to improve their health, the results can be significant and everyone benefits.
SOURCE HHS Office on Women's Health
For detailed information about Derma Health Institute, see:
http://www.dermahealthinstitute.com
Wednesday, July 28, 2010
Poll: What Do Women Really Think About Their Hair?
“There really is such a thing as a bad hair day—44% of the women have had a mood affected by a bad hair day and 26% have actually shed tears after a hair cut. And sometimes it’s not just a day. The biggest complaints women have about their hair is the thickness and the color,” said Lisa Lee Freeman, editor-in-chief of ShopSmart. “The good news is that hair products can be found at rock-bottom prices and at-home hair color kits have improved greatly. Find out where to shop, which products to opt for and more in our ‘Mane Event’ feature.”
Hairy Issues
•Women are generally happy with their hair, as 19% love it, 41% like it, 5% dislike it, 4% hate it and 30% are neutral.
•Still, many women take steps to change their hair: 49% have naturally straight hair but 10% of them style it curly; 23% have naturally curly hair but 19% of them style it straight.
•Biggest complaint women have about their hair is the thickness (23%), with 17% who feel their hair is too thin or too fine. Other top complaints involve the Type (14%) and the Color (10%).
•Women pay on average $39 for a haircut and $65 on salon color, although nearly two thirds of women have taken steps to save money on their hair in the last 12 months.
•A majority of women (53%) regularly color their hair.
•Women spend on average 15 minutes or less styling their hair and wash it 4 times a week.
Color To Dye For: Top Colorists Share the Best Tips to Get Great Color at Home
1. Choose the Right Color. If you’re a first-timer looking for the right hue, ask your hairdresser’s opinion, browse hair color Web sites like Clairol’s and L’Oreal’s, and choose a semi-permanent color.
2. Avoid Allergic Reactions. Hair color contains chemicals, so in addition to a strand test to check color, it’s important to perform a patch test to make sure you’re not allergic to an ingredient.
3. Prep Yourself. Before you jump in and do the dye job, you should take a few important prep steps. Read and reread package directions.
4. Glop it On. Apply the dye according to directions, making sure to aim the applicator at your head and away from the shower curtain, bath mat, and walls. And set a timer.
5. Fix Mistakes. If your results aren’t what you expected, call the hotline number on the box or check the company site. If that doesn’t help, don’t be shy about turning to a pro.
ShopSmart Hair Poll Methodology:
The Consumer Reports National Research Center conducted a telephone survey of a nationally representative probability sample of telephone households. 1,031 interviews were completed among women aged 18+. Interviewing took place over January 28 – February 1, 2010. The margin of error is +/-3.1% points at a 95% confidence level.
3 Best Hair Color Kits
Clairol Textures & Tones
2N Dark Brown
$7, 45 minute dye time
L’Oreal Paris Superior Preference
4 Dark Brown Natural
$9, 30 min. dye time
Clairol Natural Instincts
28 Nutmeg Dark Brown
$9, 20 min. dye time
About ShopSmart magazine:
Launched in Fall 2006 by Consumers Union, publisher of Consumer Reports, ShopSmart draws upon Consumer Reports’ celebrated tradition of accepting no advertisements and providing unbiased product reviews. The magazine features product reviews, shopping tips on how to get the most out of products and “best of the best” lists. ShopSmart is ideal for busy shoppers who place a premium on time. ShopSmart has a newsstand price of $4.99 and is available nationwide at major retailers including Barnes & Noble, Wal-Mart, Borders, Kroger, Safeway and Publix. ShopSmart is available by subscription at www.ShopSmartmag.org.
Rosacea Sufferers Perceived as Unhealthy, Insecure, Less Smart
For more infrmation about Rosacea Treatments at Derma Health Institute, go to:
http://www.dermahealthinstitute.com/catalog/product_info.php?products_id=169
The results, which are part of the national educational campaign Rosacea SKINsights sponsored by Galderma Laboratories, also reveal the lengths that women with rosacea would go to if they could get rid of their rosacea forever, and highlight the low awareness and complicated diagnosis path for this common condition. On average, women with rosacea waited at least seven months before receiving a correct diagnosis, and only half of respondents had ever heard of the condition upon the time of diagnosis. This reveals the high level of misunderstanding and confusion that surrounds rosacea, a chronic disorder primarily of the facial skin, often characterized by flare-ups and remissions.
Rosacea's Impact on Health and Personality Traits
According to survey results, women with rosacea are more likely than women without the skin condition to be perceived by others among the general population as looking unhealthy (11% vs. 2%) and tired (43% vs. 32%). Survey respondents also formed personality judgments about women with pustular/papular rosacea, describing them as more likely to be insecure (33% vs. 13%) and shy (34% vs. 18%) than their counterparts. In contrast, women with clear skin were more commonly perceived as having positive social characteristics such as confidence (49% vs. 27%) and happiness (54% vs. 36%).
The appearance of rosacea also influenced survey respondents' perceptions of important personal characteristics that could negatively impact how rosacea sufferers are viewed in the workplace. Compared to women with clear skin, women with rosacea symptoms were considered to be less intelligent (36% vs. 43%) and not as successful (18% vs. 32%).Women with rosacea symptoms were also perceived to be more stressed (40% vs. 23%) and more likely to have entry level positions (22% vs. 11%).
Women with Rosacea Perceived as Less Lucky in Love
Career and personality traits were not the only perceived source of disparity between women with rosacea and those without – survey results show that Americans thought that women with rosacea were less lucky in love, including less likely to be in a relationship (64% vs. 81%) and less likely to go on weekend dates (14% vs. 22%).One in five women (19%) with rosacea surveyed would even rather have clear and smooth skin than an eternally fulfilling love life.
The Lengths Rosacea Sufferers Would Go To for Clear Skin
The women with rosacea who participated in the survey judged rosacea as the negative focal point of their faces. In order to achieve clear skin, women with rosacea said they would be willing to forgo wearing make-up (33%), exercising (22%) and watching television for one year (21%).They would also give up eating chocolate (44%) and dating (25%) for one year if that meant that they did not have to deal with their skin condition on a daily basis. Lastly, despite today's challenging economic environment, women with rosacea would pay an average of nearly $6,000 and 14 percent would reduce their income by 10 percent for five years, to have clear and smooth skin forever. Nine percent would choose clear skin over being financially well-off for life.
"The survey results confirm that rosacea can have a strong impact on people professionally, socially and romantically," said Samuel Huff, Executive Director of the National Rosacea Society. "The National Rosacea Society urges people to educate themselves about this widespread, yet often misunderstood disease, and encourages anyone who thinks they may have rosacea to see a dermatologist to receive a timely diagnosis and appropriate therapy."
"Unfortunately, many people with rosacea do not recognize the symptoms and often mistake their rosacea for another skin condition; therefore they are not taking advantage of the effective medical solutions that are available," said Dr. Doris Day, dermatologist and clinical assistant professor of Dermatology at the New York University Langone Medical Center. "Without proper treatment, rosacea flare-ups can progressively worsen so it is critical to visit a doctor for an accurate diagnosis. Your skin's appearance can be a prominent factor in how you perceive yourself and how others perceive you, so it is very important that everyone takes control of their skin and puts their best face forward."
Rosacea Awareness Month Resources
The National Rosacea Society annually designates April as Rosacea Awareness Month to increase recognition of the signs and symptoms of rosacea and to help people understand that rosacea is a medical condition that can get progressively worse without treatment. People who suspect that they may have rosacea or those who would like to learn more about this common condition are encouraged to learn the facts on rosacea at www.rosaceafacts.com, which is a site dedicated to arming people with the facts on rosacea, including symptoms and triggers, and providing them with additional resources about the condition.
About Rosacea
Rosacea is a chronic disorder primarily of the facial skin, often characterized by flare-ups and remissions. It typically begins any time after age 30 as a redness on the cheeks, nose, chin or forehead that may come and go. Over time, the redness tends to become ruddier and more persistent, and visible blood vessels may appear. Bumps and pimples are a symptom, and in severe cases the nose may grow swollen and bumpy from excess tissue. Although rosacea can affect all segments of the population, individuals with fair skin who tend to flush or blush easily are believed to be at greatest risk. While there is no cure for rosacea and the cause is unknown, medical therapy is available to manage its signs and symptoms. Individuals who suspect they may have rosacea are urged to see a dermatologist or other knowledgeable physician for diagnosis and appropriate treatment.
About the National Rosacea Society
The National Rosacea Society (NRS) is the world's largest organization dedicated to improving the lives of the estimated 16 million Americans who suffer from this widespread but poorly understood disorder. Through education and advocacy, its mission is threefold: to raise awareness of rosacea, to provide public health information on the disorder, and to encourage and support medical research that may lead to improvements in its management, prevention and potential cure. Since 1992, the NRS has made a difference in the way rosacea patients are treated and the way this widespread disorder is perceived and understood. Information and materials are available on the society's Web site at www.rosacea.org.
About Galderma
Galderma, created in 1981 as a joint venture between Nestle and L'Oreal, is a fully-integrated specialty pharmaceutical company dedicated exclusively to the field of dermatology. The Company is committed to improving the health of skin with an extensive line of products across the world that treat a range of dermatological conditions. With a research and development center in Sophia Antipolis, France, Galderma has one of the largest R&D facilities dedicated exclusively to dermatology. Leading worldwide dermatology brands include Differin®, MetroGel® 1%/Rozex®, Clobex®, Tri-Luma®, Loceryl®, Vectical® Ointment, Epiduo™ Gel and Cetaphil®. For more information on Galderma, visit www.galdermausa.com.
About the National Rosacea First Impressions Survey
Kelton Research conducted two separate national online surveys, one with a sample of N=1,009 nationally representative adults age 18+ and one with a sample of N=502 women ages 18+ who had been diagnosed with rosacea. Both groups took the survey which was fielded between December 10th and December 28th, 2009. Quotas were set to ensure reliable and accurate representation of each audience. Each respondent answered questions about several pictures of people with or without rosacea. The overall margin of error for the general population in this study is +/-3.1 percentage points at the 95% confidence level. for the women with rosacea it is +/- 4.4 percentage points at the 95% confidence level. Margins for subgroups are slightly higher.
The survey was sponsored by Galderma Laboratories and developed in partnership with the National Rosacea Society.
SOURCE National Rosacea Society; Galderma Laboratories, L.P.
Survey: 83 percent of Women Wear the Wrong Size Swimsuit
“With so many advances in swimsuit design, high-performance fabrics and a full range of available sizes, there is no reason why any woman should experience muffin top or saggy bottoms,” said Suzanne Bryant, vice president of design, Lands’ End. “At Lands’ End, we know it’s critically important to have a proper-fitting swimsuit so women can feel and look great on the beach or by the pool. As a result, we offer hundreds of styles that provide solutions for every shape with design details to fit and flatter. And, we offer a full range of sizes including regular, petite (short) and long (tall) torso, mastectomy, D-DDD cup sizes and plus sizes.”
Sizing Up Swimwear Option
The survey also found more than half of respondents (54 percent) purchase swim bottoms in a size that is too big hoping for more coverage while a third (34 percent) have squeezed into a suit that is too small because a larger size was not available. It’s not surprising that women are compromising when it comes to finding their true size since an overwhelming majority of survey respondents (79 percent) stated they fell in love with a swimsuit style, but it was not available in their size.
“Women are not one size fits all especially when it comes to swimwear,” stated Bryant. “At Lands’ End, we offer a large variety of sizes in every swimsuit style and this year we have more options than ever before. In addition, we offer several collections of swim separates to help women mix and match sizes and styles.”
Swimwear Beyond the Numbers
According to Bryant, it’s more than a numbers game when it comes to finding a figure-flattering swimsuit. Body shape, style preference, color and pattern play a key role as well. Seven out of ten survey respondents agree and believe the biggest swimsuit mistake women make is purchasing the wrong style suit for their body shape. Bryant suggests using resources such as the Lands’ End body shape icons to easily search out swimsuits that are designed to flatter differing body shapes. This season, the company has introduced a new “circle” icon to the mix offering a total of five body shape icons: Inverted Triangle, Star, Triangle, Circle and Rectangle. The icons help women easily seek out swimwear to complement their proportions and specific body shapes.
Another consideration is color. This season’s preferences go beyond basic black. In fact, Deep Sea Blue (26 percent) ranked as the number one swimsuit color choice by survey respondents followed by Black (18 percent), Blackberry (18 percent), Mango Orange (12 percent), Brown (10 percent), Kelly Green (9 percent), Slate Gray (6 percent) and Yellow (1 percent).
When it comes to swimsuit silhouettes, the tankini still reigns. More than half (54 percent) will most likely purchase a tankini, followed by a one-piece (39 percent) and only 7 percent plan to purchase a bikini.
Shopping for Swimsuits
This season, seven out of ten women (70 percent) plan to purchase a new swimsuit and will do so in a variety of ways; by shopping in stores (79 percent), surfing the Internet (68 percent), shopping by catalog (46 percent) and looking through magazines (28 percent).
Women are really resourceful when it comes to shopping for swimwear,” said Bryant. “They tend to do their homework both online and offline and enjoy receiving expert advice.”
Women would love to turn to swimwear experts. The survey found 39 percent would select a swimwear designer to help them pick out a great swimsuit before their best friend (19 percent).
Lands’ End offers several ways to shop for swimsuits. The company offers advice from dedicated Swim Fit Experts that can either chat online at www.landsend.com or on the phone at 1-800-675-4853. A variety of Lands’ End swimsuit styles can also be found online at www.landsend.com or at the 294 Lands’ End Shop at Sears locations.
Additional Survey Highlights Include:
Slather on the Lotion – In addition to sunblock, women are slathering on moisturizer. When asked what women do to get ready for swim season, 80 percent moisturize their skin.
Sizing Up Men – Women don’t believe men buy the wrong swimsuit size (67 percent).
In a Crunch – More than half of women (53 percent) do stomach crunches to get ready to wear a swimsuit.
Tune in to the Tunic – 53 percent of those surveyed believe a Tunic Cover-up is the most important swimwear accessory.
Call the Pros – Almost nine out of ten survey respondents (89 percent) would love a complimentary professional swimsuit fitting to help them find their ideal size.
Hands to Toes – When getting ready for swimsuit season two-thirds (66 percent) of women get a manicure and pedicure.
Take a Wild Guess – While 12 percent of survey respondents stated they “take a wild guess” at their swimsuit size, 47 percent base it on their bra or dress size.
Mixed Up – More than seven out of ten women have worn the wrong swim top or bottom size because they were not sold as mix-and-match separates.
How it Measures – Two-thirds (66 percent) of women have never taken their measurements with 43 percent stating they don’t know how to do so.
Wednesday, January 6, 2010
Study Shows Women are More Prone to Facial Wrinkles Than Men
New York, NY (Vocus/PRWEB ) December 15, 2009 -- Findings from a new study published in the November/December issue of Aesthetic Surgery Journal (ASJ), a publication of the American Society for Aesthetic Plastic Surgery (ASAPS), suggest that gender-specific differences in the perioral skin (skin surrounding the mouth) account for more and deeper skin wrinkling in women than in men. The study, conducted by a team of plastic surgeons from the Netherlands, was presented at the annual meeting of the European Association of Plastic Surgeons last May in Barcelona, Spain.
“The aim of this study is to obtain new insight into the perception that women wrinkle earlier and more severely than men,” said the study’s lead author, Emma C. Paes, M.D., from the Department of Plastic, Reconstructive and Hand Surgery at the University Medical Center in Utrecht, Netherlands. “If we understood the reasons for differences in wrinkling between women and men, then we might be able to develop better strategies for the treatment of perioral wrinkles.”
Skin surface replicas of the upper lip region in 10 male and 10 female cadavers (age range 75-93) were used to define the amount and depth of perioral wrinkling. To provide additional data, 3 full-thickness lip resections were taken from each of 15 male and 15 female fresh cadavers and were investigated in a blinded fashion.
The study found that all of the following could be contributing factors to the presence of more and deeper perioral wrinkles in women:
Women’s perioral skin contains fewer sweat glands and sebaceous glands (microscopic glands in the skin that secrete an oily/waxy matter, called sebum, to lubricate skin and hair), which could influence the natural filling of the dermis (skin).
Women’s perioral skin contains fewer blood vessels and, therefore, is less vascularized compared to men, which could accelerate the development of wrinkles.
In women, the closer attachment of the muscular fibers surrounding the orifice of the mouth to the dermis may cause an inward traction, thereby creating deeper wrinkles.
Current treatments for perioral wrinkles include the use of lasers, botulinum toxin injections, and injectable or implantable wrinkle fillers as well as older methods such as dermabrasion and chemical peels. Despite these many options, the effective treatment of wrinkles in the perioral region still remains a challenging problem.
“We think it's important to consider the reasons why a particular treatment may or may not be effective,“ said Dr. Paes. “Sometimes one has to go back to the basics instead of just moving forward. In the end, having more basic knowledge about a problem can speed up the process of finding the right solution.”
About ASAPS
The 2400-member American Society for Aesthetic Plastic Surgery (ASAPS), founded in 1967, is the leading organization of ABMS-certified plastic surgeons who specialize in cosmetic plastic surgery. With ASAPS active members certified by the American Board of Plastic Surgery, Canadian active members certified by the Royal College of Physicians and Surgeons of Canada, and International members certified in their countries of origin, ASAPS is at the forefront of innovation in aesthetic plastic surgery. Toll-free referral line: 888.ASAPS.11 (272.7711). Web site: www.surgery.org.
About ASJ
The Aesthetic Surgery Journal is the peer-reviewed publication of the American Society for Aesthetic Plastic Surgery (ASAPS) and is the most widely read clinical journal in the field of cosmetic surgery, with subscribers in more than 80 countries.
Media Contact:
Adeena Babbitt
212-921-0500
Friday, July 31, 2009
Survey: Women are at Their Happiest at Age of 28
It is also the period in their life when they enjoy the best sex – but the happiness is relatively shortlived, because by the time they have turned 30 they start worrying about growing old and developing grey hair and wrinkles.
A spokesman for home hair colour brand Clairol Perfect 10, which carried out the study of 4,000 women, said: "Everything in life hits its peak at some point, and nearly reaching your thirties isn't so bad now.
"The age of 28 has been pinpointed as the time in a woman's life their hair looks the best, body shape is at its peak and confidence is at an all-time high.
"The security of your job, having a steady income, being in a relationship and having strong friendships all help create the perfect point in our lives when everything comes together.
"Reaching and surpassing your twenties no longer triggers the downward spiral of your looks and self-confidence.
"And a little time put aside in hectic schedules for self-pampering and the odd beauty product can help keep you feeling young and looking your best."
The survey of 25-65 year olds recorded the age at which women were most content in 12 key areas of their life.
According to the results, women are happiest in their career at 29 and most content with their relationships one year later at 30, despite having the best sex at 28.
But all is not lost for the over 30s, as women feel most content with their financial situation at 33 and at ease with their home and family life at 32.
The research found two thirds of women feel they age more quickly than men, and the women polled rated their appearance a measly five out of 10.
It also emerged that 56 per cent of women worry about losing their looks as they get older. But drinking from the fountain of youth doesn't come cheap as the average woman will spend £600 every year, or more than £49 a month, on beauty products in a bid to stay looking young.
The research also found women spend over five days a year on their beauty routine – an average of 22 minutes every day.
Psychologist Corinne Sweet added: "Having a good hair day is essential to success both at work and in love, as many women still feel their hair is their crowning glory
"Considering it was found that women have six bad hair days a month, anything women can rely on to improve their hair at home, in the minimum of time with guaranteed results can mean a huge lift in well-being, confidence and self-esteem.
"This can help women feel they are in the driving seat in their lives, despite the challenging times of modern life and always being on the go."
Wednesday, July 29, 2009
Women Understand Weight Increases Heart Risk Yet 55% Overweight
For more information about the hCG Diet at Derma Health Institute.com, go to:
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A recent survey of approximately 1,000 women revealed 97 percent understand being overweight is a significant risk factor for heart disease and losing weight can significantly reduce that risk. Yet, based on self-reported height and weight, 55 percent are overweight, and as such may be at risk for heart disease. So, while women understand their risk of heart disease, many are not taking action to live heart healthy and reduce their risk via weight loss. This may be in part because women do not adequately fear heart disease, which every year kills more women in the United States than any other disease.3 In fact, the survey found that nearly three times as many women fear getting cancer as fear developing heart disease, 61 percent and 21 percent, respectively.
Of the risk factors for heart disease, being significantly overweight has been shown to put a person at higher risk of early heart attack than any other risk factor.4 In fact, overweight people experience heart attacks a decade sooner than "normal" weight people,4 and significantly overweight women with diabetes have a nearly 80 percent chance of developing heart disease.5 Because obesity can lead to heart disease and other serious conditions, obesity is the second leading cause of preventable death in the United States, second only to smoking.6
Once Caitlin understood her weight put her at risk for heart disease, she also feared for her mother, Barbara. Barbara was more than 100 pounds overweight, and she was on medication for high cholesterol and high blood pressure. Scared for each other's health, Caitlin and Barbara shared a heartfelt moment, making the decision to live heart healthy and reduce their heart disease risk by losing weight. During the past year, Caitlin has lost 92 pounds and her cholesterol levels do not require medication, a treatment her physician was considering before she lost the weight. Similarly, Barbara has lost 75 pounds and her cholesterol and blood pressure are under control.
An astonishing 80 percent of women ages 40 to 60 have one or more risk factors, such as excess weight, for heart disease,7 and almost 70 percent of women ages 45 to 74 are overweight or obese.8 These staggering facts are just some of the many reasons why Caitlin and Barbara are sharing their stories as part of the Heartfelt Moments Obesity Health Education Campaign. The campaign aims to educate significantly overweight women regarding their increased risk of heart disease and the importance of reducing this risk through effective weight loss. The campaign is sponsored by Allergan, Inc., developers of the LAP-BAND AP® Adjustable Gastric Banding System, and is initiated in partnership with WomenHeart, a leading nonprofit national organization dedicated to advancing women's heart health.
"It is imperative that women know the risk factors for heart disease, which in addition to high blood pressure, high cholesterol, diabetes and smoking includes being significantly overweight or obese," said Lisa M. Tate, Chief Executive Officer of WomenHeart. "However, awareness regarding risk factors isn't enough; women need to act now to manage their heart disease risk. In fact, since more than 80 percent of heart disease can be prevented, taking action can make a big difference. And since weight management is a key way to reduce heart disease risk, significantly overweight women should speak with a doctor about effective weight-loss treatment options."
Significantly overweight people often face serious health issues beyond just heart disease, such as type 2 diabetes, high blood pressure and stroke.9 However, there is hope; medical research has found that weight loss will help lower blood sugar and blood pressure, and improve lipid levels, all known risk factors for heart disease.10
After years of unsuccessful diet and exercise programs, Caitlin and Barbara lost weight with the assistance of the LAP-BAND AP® Adjustable Gastric Banding System procedure, which is less invasive and has a lower short-term mortality rate than gastric bypass.11 Achieving long-term weight loss can be daunting, particularly for those who are 100 pounds or more overweight. Studies have found that diet and exercise alone fail 95 percent of the time, and people regain as much as two-thirds of the weight within one year and almost all of it within five years.12,13 The new survey showed just how poorly this reality is understood, as 54 percent of obese women surveyed noted diet and exercise as an effective weight-loss method for those 100 pounds overweight.
For Caitlin and Barbara, the weight-loss journey began with a heartfelt moment when they both acknowledged the effect weight was having on their heart health and made a commitment to lose weight together. Unfortunately, many women miss out on the power of this heart-to-heart conversation – the survey found that four out of 10 women do not discuss heart disease risk with their loved ones. But candid conversations can be welcome, as evidenced by the survey, which found that 79 percent of obese women would react positively if a friend or family member spoke to them about their weight.
"This Mother's Day, look at the women in your life – your mother, daughter, granddaughter, sister – and look at yourself. If any of you are significantly overweight, heart disease should be a major health concern. Now is the time to act – have that heartfelt moment and discuss weight as a risk factor for heart disease and what you can do to get your weight under control," said Caitlin, "I want women who are 100 pounds or more overweight to know that there are effective weight-loss treatment options, beyond just diet and exercise, and with the right tools and plan, and support of loved ones, you can take the weight off and live heart healthy."
For more information about the hCG Diet at Derma Health Institute.com, go to:
http://www.dermahealthinstitute.com/catalog/product_info.php?cPath=15&products_id=191
About the Campaign
The Heartfelt Moments Obesity Health Education Campaign provides access to information, resources and tools available on www.HeartfeltMoments.org, including:
Online risk assessment tools women can use to evaluate their own risk of developing heart disease and understand if their weight is putting their health at risk.
Tips and resources to help women have a meaningful conversation about weight and heart disease risk, including a "Heartfelt Moments" discussion guide and sample letters to loved ones.
Information on effective weight-loss treatment options, such as the LAP-BAND AP® System.
About the Survey
WomenHeart and Allergan surveyed 1,001 women regarding their knowledge of heart disease and obesity. The survey was fielded via telephone from March 26-30, 2009 by Yankelovich, a leading consumer research company. Completed interviews are weighted by four variables: age, gender, geographic region and race, to ensure reliable and accurate representation of the total U.S. adult population. The survey has a margin of error of plus or minus 3.1 percent.
About WomenHeart: The National Coalition for Women with Heart Disease
WomenHeart is the only national, patient-centered organization dedicated to advancing women's heart health through advocacy, community education and patient support. As the leading voice for the 41 million American women living with or at risk of heart disease, WomenHeart advocates for equal access to quality care and provides information and resources to help women take charge of their heart health. WomenHeart is a nonprofit patient advocacy organization. To learn more about WomenHeart, visit the Web site at www.womenheart.org.
About the LAP-BAND® System
The LAP-BAND® Adjustable Gastric Banding System is the first U.S. Food and Drug Administration (FDA) approved adjustable gastric band for use in weight reduction. Used in more than 450,000 procedures worldwide, this reversible surgically implanted device has safely helped severely obese adults successfully achieve and maintain long-term weight loss. The LAP-BAND® System is approved for use with severely obese adults with a Body Mass Index (BMI) of 40 or more or for adults with a BMI of at least 35 plus at least one severe obesity-related health condition, such as Type 2 diabetes, hypertension and asthma. The LAP-BAND AP® System, launched in 2007, is the latest addition of the LAP-BAND® System family. The LAP-BAND AP® System incorporates the proprietary 360º OMNIFORM® technology (soft, pre-curved individual sections) and offers reliability based on advanced technology and proven performance.
® marks owned by Allergan, Inc. All rights reserved.
Media Contact:
Dawn Maniglia
(718) 968-0515 (office)
(917) 862-5444 (cell)
Number of Women Over Sixty Using Botox is Increasing
More and more women over 60 are having non-surgical treatments including Botox, dermal fillers and skin peels and treatments, as well as plastic surgery such as breast implants and facelifts.
For more information about Botox at Derma Health Institute.com, go to:
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Encouraged by their daughters and the increasing high profiles and media coverage of amazing looking celebrities who are in their 50s, 60s and 70s, such as Joan Collins, Jane Seymour and Lulu, UK's Botox Grannies are driving a new demand for non-surgical cosmetic treatments.
Plastic Surgery and Botox Grannies
Transform Plastic Surgery, the UK's leading cosmetic surgeons and non-surgical providers, has noticed the number of Botox Grannies double in the last two years and claims that the over 60s market now accounts for over a sixth of all Botox injections carried out across cosmetic treatment clinics nationwide.
Disposable Income & Lifestyle
This group of recently retired have more disposable income than ever before, and, coupled with the increasing profile and popularity of plastic surgery and non-surgical treatments, many women are wondering why they shouldn't treat themselves and ensure they look good in their twilight years.
Celebrity Influence
Recent celebrity photos of Helen Mirren looking amazing in her red bikini have also fuelled the demand for both non-surgical and surgical treatments. Other figures released by Transform Cosmetic Surgery show that the number of breast implants, breast augmentations and face lifts among this generation has increased by a third on the previous year.
Botox & Confidence
Gwen Davies, non-surgical manager at Transform Cosmetic Surgery, explains the benefits of Botox for the over 60s: "There are two types of older women who want to have Botox and dermal fillers: those who have been having treatments subtly for the past 15 years and just want to look fresh and age slowly, and those who are just discovering the benefits. Botox is not a magic cure for deep wrinkles but it can soften lines around the eyes and mouth which can have a fantastic freshening effect on the face.
"Women over 60 who are having treatments tend to be more discreet about what they have done in comparison to their younger counter parts. Women who have looked after themselves and already have good skin would benefit from Botox the most. A small amount of Botox can have a wonderful effect on their appearance and self-confidence."
Shami Thomas from Transform Cosmetic Surgery states: "The number of procedures carried out is continuously rising; even during the credit crunch people still want to look good and are sill happy to spend money on their appearance. People are now living longer than ever before and there are so many high profile older actresses that women want the same effects at home.
"Many older celebrities are also very open about their treatments that they have had done so it is only helping to increase the confidence of potential patients about becoming a British Botox Granny."
Editors Notes
8% of all Transform's Botox patients were over 60 in 2007 and 14% of all Transform's Botox patients were over 60 in 2008
Breast implants and breast augmentations for the over 60s increased by 31% between 2007 and 2008
Face lifts for the over 60s increased by 35% between 2007 and 2008
Transform Cosmetic Surgery Group is Britain's largest and most popular cosmetic surgery group network with over 30 years experience and 26 clinics across the UK
Transform offers a comprehensive and extensive post-operative care programme, which is included in the cost of the treatments. The programme serves to ensure that recovery is as swift and problem free as possible
Transform works with highly qualified and specialist cosmetic surgeons and nursing staff
Transform is a member of the Covenant Healthcare Group
http://www.transforminglives.co.uk
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