IRVINE, Calif., June 15, 2010 /PRNewswire/ — Allergan, Inc. (NYSE: AGN), the makers of LATISSE® (bimatoprost ophthalmic solution) 0.03%, announced today the launch of the LATISSE® Wishes Challenge campaign. Inspired by the tradition of blowing on an eyelash to make wishes come true, lifestyle designer Kathy Ireland, professional ballroom dancer Chelsie Hightower and style guide Bobbie Thomas will each lead teams of LATISSE® users from across the country who are challenged to raise more than a quarter of a million dollars for the Make-A-Wish Foundation, a nonprofit organization dedicated to granting the wishes of children with life-threatening medical conditions. LATISSE® solution is the first and only prescription treatment approved by the U.S. Food and Drug Administration (FDA) to grow lashes longer, fuller and darker for those with inadequate or not enough lashes (eyelash hypotrichosis).
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To raise the most funds for the Make-A-Wish Foundation, each team will call upon consumers to participate in the online campaign by joining their team and donating a minimum of $20. In exchange, the first 10,000 campaign participants who make the minimum donation of $20 will receive a LATISSE® free trial certificate, which they can then take to a doctor to determine if LATISSE® is right for them.
“With approximately 1.5 million bottles sold since launching the product a little more than a year ago, LATISSE® is giving back by helping the Make-A-Wish Foundation grant the wishes of children. Through the campaign, we will double each individual’s donation, with a maximum donation of $250,000, through October 31,” said Robert Grant, President of Allergan Medical, a division of Allergan, Inc. “With the LATISSE® Wishes Challenge campaign, we look forward to continuing our support of the Make-A-Wish Foundation and providing people with the opportunity to see if LATISSE® is right for them.”
Those interested in supporting the Make-A-Wish Foundation and learning more about LATISSE® can participate in the LATISSE® Wishes Challenge by joining a team at www.LatisseWishesChallenge.com. There, site visitors and LATISSE® users can also upload their personal LATISSE® lash photos documenting their own results before and after treatment.
“Our family has been connected to a family through the Make-A-Wish Foundation for 16 years, and we’ve seen how this organization changes people’s lives,” said Ireland. “That’s why it’s exciting to join Chelsie and Bobbie in the LATISSE® Wishes Challenge campaign. Together with your help, we hope to raise the most money possible.”
In addition to supporting the Make-A-Wish Foundation, Ireland, Hightower and Thomas are excited to share their experience growing their lashes longer, fuller and darker with LATISSE® solution over the course of the campaign.
“After a whole season competing on the dance floor and spending hours in the makeup chair, my lashes are weak and broken,” said Hightower. “After talking to my doctor, I’m excited to be using LATISSE® and sharing my experience while helping to fulfill the wishes of children nationwide through the LATISSE® Wishes Challenge.”
Supporters of the LATISSE® Wishes Challenge can track how much money is being raised by each of the teams and learn more about the wishes granted by the Make-A-Wish Foundation by visiting the website. In addition, participants can follow along with LATISSE® users Ireland, Hightower and Thomas and their teams as they share their personal lash experience and results with LATISSE®. Campaign supporters can also stay connected to the LATISSE® Wishes Challenge teams on Twitter @WishesChallenge as well as share their involvement in the LATISSE® Wishes Challenge through Facebook to help generate more support for the Make-A-Wish Foundation.
“What’s wonderful about the LATISSE® Wishes Challenge is that you can give back, while also giving something to yourself,” said Thomas. “Join my team to receive a LATISSE® free trial certificate and help us meet the goal of raising more than a quarter of a million dollars for the Make-A-Wish Foundation.”
About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 193,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.
About LATISSE®
LATISSE® (bimatoprost ophthalmic solution) 0.03% is a prescription treatment for hypotrichosis used to grow eyelashes longer, fuller and darker. Eyelash hypotrichosis is another name for having inadequate or not enough eyelashes. The once-daily prescription treatment is applied to the base of the upper eyelashes with a sterile single-use-per-eye disposable applicator. While individual results may vary, LATISSE® users may begin to notice longer lashes at about one month and experience full results in four months. To maintain effect, continued treatment with LATISSE® solution is required, and if use of LATISSE® is discontinued, eyelashes will gradually return to where they were prior to treatment over a period of several weeks to months (average eyelash hair cycle).
Similar to Allergan’s other medical aesthetic offerings, the benefits of LATISSE® are derived from scientific evidence, its quality formulation, and medical origin. LATISSE® was clinically tested in a pivotal Phase III, multi-center, double-masked, placebo-controlled study to assess its safety and efficacy in which all endpoints (improved eyelash prominence, length, thickness and darkness) were met. Bimatoprost, the active ingredient in LATISSE®, was first approved in 2001 as a medical product to lower intraocular pressure in people with open-angle glaucoma or ocular hypertension. Patients treated with bimatoprost for this specific eye condition experienced eyelash growth as a side effect. Given the existing and substantial clinical and post-marketing safety data with bimatoprost solution 0.03%, coupled with the positive results from the Phase III LATISSE® study, LATISSE® was approved by the FDA in December of 2008.
For more information about Latisse at Derma Health Institute, go to:
http://www.dermahealthinstitute.com/catalog/product_info.php?products_id=217
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