To celebrate acts of kindness around the country, Allergan, Inc. (NYSE: AGN), the maker of BOTOX® Cosmetic (onabotulinumtoxinA), has announced the "BOTOX® Cosmetic My Expressions of Kindness" charitable campaign. Allergan is asking everyone who is treated with BOTOX® Cosmetic, or is considering talking to their physician about treatment, to post acts of kindness online to help raise up to a quarter of a million dollars for three deserving charities: Make It Right, Dress for Success and Children's Action Network. The online fundraising campaign is being spearheaded by television personality, long-time volunteer and BOTOX® Cosmetic advocate Didiayer Snyder, who is joined by fellow BOTOX® Cosmetic fans Emmy®-nominated actress and singer Vanessa Williams, best-selling author Vicki Iovine, Oscar®-nominated actress Virginia Madsen and five-time gold medalist Nadia Comaneci as campaign ambassadors.
People are asked to get involved and show their support by visiting the campaign Web site at ExpressKindnessCampaign.com to complete a "My Expressions of Kindness" profile. Upon completion, a $25 donation will be automatically generated and each person will have the opportunity to choose whether it will benefit Make It Right, Dress for Success or Children's Action Network. The "My Expressions of Kindness" profiles completed by each of the campaign ambassadors who have pledged their support to one of the charity partners is also posted on the Web site. Other social media fundraising activities include Facebook and Twitter.
Mrs. Snyder is supporting Make It Right, which builds safe, green and affordable homes for working families in New Orleans Lower 9th Ward who lost everything in Hurricane Katrina. Ms. Williams, who spearheaded the 2009 "BOTOX® Cosmetic: Express Success" campaign with Dress for Success, returns this year and is joined by Ms. Iovine in support of Dress for Success, which helps disadvantaged women express success in the workforce by providing them with the tools they need to succeed in work and life. Ms. Madsen and Ms. Comaneci are supporting Children's Action Network, which finds homes for foster children who are waiting for an adoptive family and works to improve outcomes for children in foster care. The organizations were selected based on research that shows women are drawn to causes that support their core emotional values – underserved communities, family and health.
"I'm thrilled to be spearheading the 'BOTOX® Cosmetic My Expressions of Kindness' charitable campaign because it is a way to give back to the community by supporting causes that are important to many men and women," said Mrs. Snyder. "Allergan asked me to become involved because they knew I dedicated a significant amount of time to supporting those less fortunate and that I was a big fan of BOTOX® Cosmetic. Now people who are treated with or thinking about talking to their doctor about being treated with BOTOX® Cosmetic to temporarily reduce the appearance of the '11' – those moderate to severe vertical lines between the brows that can give your face a tired and stressed look – can spread kindness online to help raise much-needed funds for Make It Right, Dress for Success and the Children's Action Network. It's fun, easy and a great way to support those in need."
"With this campaign, we are delighted BOTOX® Cosmetic can serve as a champion for causes that consumers care about and can help raise awareness and support for organizations that serve those less fortunate," said Robert Grant, president of Allergan Medical, a division of Allergan, Inc. "Since the approval of BOTOX® Cosmetic eight years ago, we have spearheaded consumer education campaigns that provide education about the product. Now, we are combining these efforts with charitable support and are joining hands with long-time supporters including Virginia Madsen, Vanessa Williams, Vicki Iovine and Nadia Comaneci – plus work with Didiayer Snyder our new ambassador – to support causes important to both them and the people who choose to talk to their doctor about being treated with our products."
For more information about the "BOTOX® Cosmetic My Expressions of Kindness" campaign, please visit www.ExpressKindnessCampaign.com. For more information about BOTOX® Cosmetic, go to:
http://www.dermahealthinstitute.com/catalog/product_info.php?products_id=175
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