Discovery Channel and The Edison Best New Product Awards announced a joint partnership to honor excellence in new product and service development, marketing, design and innovation.
"For almost a quarter century, Discovery Channel has celebrated the extraordinary in the everyday. The network illuminates global wonders and asks timeless questions about the world around us. Thomas Edison shared that passion for knowledge and now we are honored to recognize the next generation of innovators," said Tom Cosgrove, Chief Operating Officer for Discovery Channel.
"The Edison Awards are dedicated to advancing the spirit of innovation with the same dedication Edison himself embodied. We are thrilled to be partnering with The Discovery Channel, and look forward to developing exciting new opportunities for innovators to transform their ideas into reality," said Sarah Miller Caldicott, Chairperson Edison Awards Steering Committee and great grandniece of Thomas Edison.
Discovery Channel will highlight nominees and their creations through a multi-platform initiative, including HowStuffWorks.com, educational materials and Discovery digital outlets. Users will learn about the creative process in building tomorrow's best new products and innovative ideas.
The awards are named after Thomas Alva Edison (1847-1931) whose extraordinary new product development methods garnered him over 1,093 U.S. patents and made him a household name across the world. Edison pioneered five industries which transformed our world, including the incandescent electric light and the system of electrical power, the phonograph and recorded sound, the telephone transmitter, the storage battery, as well as movies and the motion-picture camera.
A panel of more than 2,500 senior business executives and academics from across the nation vote on products and services that focus on excellence in Marketplace Innovation, Market Structure Innovation, Technological Innovation, Sustainability and Societal Impact.
Each year the Edison Achievement Award recognizes distinguished business executives who have made a significant and lasting contribution to innovation throughout their careers. The 2010 recipients of Edison Achievement Award winners are A.G. Lafley Chairman, Procter and Gamble and Dr. Susan Hockfield President, MIT. The 2010 awards will be handed out Thursday April 29, 2010 in New York.
2010 Edison Best New Consumer Drug Product Awards
Consumer Packaged Goods – Consumer Drug Segment
ALIGN® PROBIOTIC FOOD SUPPLEMENT, from Procter & Gamble -- A daily probiotic food supplement that helps build and maintain a healthy, balanced digestive system.
LATISSE --The first prescription medication allowing consumers to re-grow eyelashes, safely.
For more imformation about Latisse, see
http://www.dermahealthinstitute.com/catalog/product_info.php?products_id=217
ZYRTEC® ALLERGY TREATMENT, from McNeil Consumer Healthcare -- Anti-allergy treatment maintains leadership position after shift from prescription to over-the counter status.
About The Edison Awards
The Edison Awards recognize the persistence and excellence Thomas Edison himself personified: qualities which have allowed America to remain at the forefront of innovation, creativity, and ingenuity in the global economy. For more information about The Edison Awards, visit www.EdisonAwards.com. Established in 1987 by the American Marketing Association, the Edison Best New Product Awards have honored some of the most innovative products and business leaders in America. As a globally recognized research network dedicated to the study of innovation and its application in the 21st century, we are uniquely positioned to authenticate the innovative spirit of the Edison Awards, which highlight Edison's innovation model. This model can serve as a platform to engage and inspire tomorrow's inventors, and modern-day innovators. For more information on The Edison Papers, visit http://edison.rutgers.edu
About Discovery Channel
DISCOVERY CHANNEL (DSC) is dedicated to creating the highest quality nonfiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the U.S., can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres, including science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
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