Black Friday Skin Specials at Derma Health Institute of Arizona

Friday, November 26th from 9:00 am - 3:00 pm

You won't see specials like this anywhere! Skip the crowds at the mall and stop by Derma Health Institute! One Day Only Skin Treatment Specials for Black Friday:

• The First 10 people to arrive at each location will receive either $100 in FREE Botox® or a FREE Latisse!


• 35% Off All Laser Treatments: Take your pick! Laser Skin Tightening, Laser Genesis, Laser Vein Removal, Laser Tattoo Removal, Laser Hair Removal, and more! Excludes ActiveFX.


• Juvederm Facial Filler: Diminish Wrinkles and Plump Lips! Only $349 a syringe.


• $75 Off HCH Diet: Lose 26 Pounds in 26 Days! More information on the HCG Diet.


• $75.00 off B-12 package: Better energy, sleep, concentration and improved mood. More information on Vitamin B-12 shots.


• $30.00 Off* your purchase of $100 or more on aesthetic services or products.

May use Brilliant Distinctions Points. May not be combined with other offers. May pre-purchase as of November 22, 2010. $100 OFF rebates also available in clinic. See Clinic for details.

http://www.dermahealthinstitute.com/

Our Arizona coverage area includes, but is not limited to Ahwatukee, Apache Junction, Avondale, Buckeye, Camp Verde, Carefree, Casa Grande, Cave Creek, Chandler, Clarkdale, Cottonwood, El Mirage, Eloy, Florence, Fountain Hills, Gila Bend, Gilbert, Glendale, Goodyear, Guadalupe, Litchfield Park, Marana, Maricopa, Mesa, Paradise Valley, Peoria, Phoenix, Queen Creek, Scottsdale, and Tempe.

10 Tips for Breast Cancer Prevention

SEATTLE, Oct. 1 -- Throughout October, National Breast Cancer Awareness Month, experts from Fred Hutchinson Cancer Research Center and its clinical care partner, the Seattle Cancer Care Alliance, are offering a series of weekly research-based tip sheets regarding a variety of topics related to breast cancer, including breast cancer prevention, screening and early detection, treatment, and survivorship.

The series launches today with "10 Tips for Breast Cancer Prevention" provided by Anne McTiernan, M.D., Ph.D., director of the Hutchinson Center's Prevention Center, a member of the Center's Public Health Sciences Division, and author of "Breast Fitness" (St. Martin's Press).

10 TIPS FOR BREAST CANCER PREVENTION

1. Avoid becoming overweight. Obesity raises the risk of breast cancer after menopause, the time of life when breast cancer most often occurs. Avoid gaining weight over time, and try to maintain a body-mass index under 25 (calculators can be found online).

2. Eat healthy to avoid tipping the scale. Embrace a diet high in vegetables and fruit and low in sugared drinks, refined carbohydrates and fatty foods. Eat lean protein such as fish or chicken breast and eat red meat in moderation, if at all. Eat whole grains. Choose vegetable oils over animal fats.

3. Keep physically active. Research suggests that increased physical activity, even when begun later in life, reduces overall breast-cancer risk by about 10 percent to 30 percent. All it takes is moderate exercise like a 30-minute walk five days a week to get this protective effect.

4. Drink little or no alcohol. Alcohol use is associated with an increased risk of breast cancer. Women should limit intake to no more than one drink per day, regardless of the type of alcohol.

5. Avoid hormone replacement therapy. Menopausal hormone therapy increases risk for breast cancer. If you must take hormones to manage menopausal symptoms, avoid those that contain progesterone and limit their use to less than three years. "Bioidentical hormones" and hormonal creams and gels are no safer than prescription hormones and should also be avoided.

6. Consider taking an estrogen-blocking drug. Women with a family history of breast cancer or who are over age 60 should talk to their doctor about the pros and cons of estrogen-blocking drugs such as tamoxifen and raloxifene.

7. Don't smoke. Research suggests that long-term smoking is associated with increased risk of breast cancer in some women. Need help quitting? Consider participating in WebQuit, the Hutchinson Center's online smoking-cessation study. www.webquit.com

8. Breast-feed your babies for as long as possible. Women who breast-feed their babies for at least a year in total have a reduced risk of developing breast cancer later.

9. Participate in a research study. The Hutchinson Center is home to several studies that are looking at ways to reduce the risk for breast cancer. Check our website periodically for studies that might be appropriate for you. Just go to www.fhcrc.org and click on "How You Can Help."

10. Get fit and support breast cancer research at the same time. Regular physical activity is associated with a reduced risk of breast cancer. Ascend some of the world's most breathtaking peaks while raising vital funds for and awareness of breast cancer research by participating in the Hutchinson Center's annual
Climb to Fight Breast Cancer. For more information, visit www.fhcrc.org/climb/.

Source: At Fred Hutchinson Cancer Research Center, our interdisciplinary teams of world-renowned scientists and humanitarians work together to prevent, diagnose and treat cancer, HIV/AIDS and other diseases. Our researchers, including three Nobel laureates, bring a relentless pursuit and passion for health, knowledge and hope to their work and to the world. www.fhcrc.org.

Obesity: Like Mother Like Daughter? Say It Isn't So!

RED BANK, N.J., Oct. 4 -- Despite rising awareness of America's obesity epidemic and the secondary health risks associated with excess weight, new research released today by HealthyWomen (HW) shows that while the majority of women believe a parent's obesity has an influence on a child's risk of becoming obese (87%), surprisingly only one-quarter (28%) of women surveyed assign the responsibility to themselves. In reality, studies have shown stronger correlation over time for mother-child obesity compared with father-child obesity.

And the influence starts early. Only 11% of women in HealthyWomen's WomenTALK survey realized that a child's risk of becoming obese more than doubles if the mother is obese during her first trimester of pregnancy. According to recent research, this impacts roughly one in five women that are obese when they become pregnant. Forty-six percent of respondents to the HealthyWomen survey were unsure of the effect of maternal obesity on the risk of a child becoming obese. Yet, studies show the risk for newborn complications, including long-term complications like obesity, is even higher for severely obese women with a BMI of 35 or more.

BMI (body mass index) is an established measure utilized by physicians and health experts to determine weight status and is calculated from a person's height and weight. Obesity is defined as having a BMI of 30 or greater according to the Centers for Disease Control and Prevention (CDC).

But because a mother's influence is so strong, some see the survey findings as an opportunity to reverse bad behaviors and a call to action for breaking the cycle once and for all.

"While the statistics are disconcerting, we know that mothers are commonly viewed as role models for eating behavior and serve as gatekeepers of food," said Elizabeth Battaglino Cahill, RN, executive director of HealthyWomen. "From an early age, children tend to eat the same foods as their parents, especially mothers, so exposure to nutritious foods like fruits and vegetables is not only setting a good example, but also positioning your child on a lifelong course of good health."

Knowing the Personal Risks of Obesity

The HealthyWomen survey found that while there is a great understanding among women that obesity leads to an increased risk in developing secondary health conditions such as high blood pressure (93%), Type 2 diabetes (89%), and heart disease (88%), less than one-third of women recognize the increased risk of colon cancer (26%), gallstones (30%), and breast cancer (23%).

"Women need to be their own advocates in the fight against all of these diseases," said Battaglino Cahill, "and understanding the influence that friends and family have on the likelihood that they will become obese is part of what's slowing them down. We need to help women understand that they have the opportunity to positively wield their influence by taking charge of their own nutrition and physical activity habits."

While a majority of the women surveyed acknowledge other people's obesity can influence their own likelihood of becoming obese (80%), only 28% recognize the impact of a friend. In fact, studies show that a person has a much greater chance (57%) of becoming obese if he or she had a friend who became obese than if he/she had a sibling (40%) or spouse (37%) who became obese.

Bestselling author and Chief Medical Correspondent for Discovery Health TV Pamela Peeke, MD, MPH, FACP acknowledged the survey findings bring new light to prior conceptions and emphasize the importance of personal responsibility. "Battling obesity is a matter of making smart decisions," she said.

A practicing internist and author of Body for Life for Women, Dr. Peeke advocates simple changes like adding whole grains, fruits, and vegetables in addition to moderate weekly activity for beginning steps to a healthier lifestyle. "It's a basic formula of eating less, making better choices, and moving more," she said.

Call to Action

HW has created an online resource center with tips and tools specific to the WomenTALK survey including BMI and target heart rate calculators, family-friendly recipes, and exercise videos at www.HealthyWomen.org/womenTALK. The site also features educational content together with advice from Dr. Peeke and motivational articles including a personal perspective from boxer Muhammad Ali's daughter and obesity advocate Khaliah Ali.

About the Survey

This survey was conducted online within the United States by Harris Interactive on behalf of HealthyWomen from August 24-26, 2010 among 1,037 women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

About HealthyWomen

HealthyWomen (HW) is the nation's leading independent health information source for women. To learn more, visit www.HealthyWomen.org.

Seven Myths of Breast Augmentation Surgery

SALT LAKE CITY, Sept. 29 /PRNewswire/ -- With so many rampant misconceptions about breast augmentation or breast enhancement surgery, Salt Lake City plastic surgeon, Dr. Heidi Regenass, addresses some of the most common questions and concerns.

Dr. Regenass notes, "Many women have questions about breast augmentation or breast enhancement surgery, but are too timid to ask. Others may believe stories they hear on the Internet. As such, I'd like to address a few of the most common breast augmentation or enhancement questions that I receive every day."

1. Can breast augmentation look natural?
Yes. In fact, many patients do not want an obvious augmentation where "everybody notices". Breast augmentation, whether saline or silicone, can and should look and feel very natural. The cosmetic result is determined by the patient's tissue and the skill of the surgeon. That is why choosing an experienced, board certified Plastic Surgeon who specializes in breast augmentation is very important.

2. Are breast augmentations and tummy tucks painful?
Not at the Gateway Aesthetic Institute in Salt Lake City, Utah. We realize that patient comfort is a priority, and so, where appropriate, we use pain pumps for breast enhancement and tummy tuck procedures. A pain pump will significantly decrease discomfort after surgery and will allow for a more rapid and comfortable healing. Our patients often report being amazed at the ease of the procedure compared to what they were expecting.

3. Are silicone implants dangerous?
Although women in the early 1990s were claiming that silicone made them "sick", there has never been any evidence to support these claims. As a precaution, silicone implants were taken off the market for a period of time for women undergoing their first cosmetic augmentation. Their use was limited to women having implants for reconstructive purposes, until more research could be conducted. Fortunately, the ban was lifted a few years ago, so currently women, aged 22 years and older, can again have silicone implants. Many patients prefer the more "natural" look and feel of silicone gel implants and women who already have saline implants are opting to have their saline implants exchanged for silicone. So the truth is that silicone implants are safe and they look and feel great!

4. Is everyone a good candidate for plastic surgery?
No, some patients have underlying medical conditions that make elective cosmetic surgery dangerous. This is exactly the reason we encourage patients to make an appointment to see if their goals are realistic and possible.

5. Should breast implants only be considered after completing childbearing?
Many women want to enjoy the benefits of breast augmentation during their childbearing years and beyond. There is no reason to wait until after you have had your children to get implants. Some women are concerned about being able to breast feed after they have breast augmentation. As a rule of thumb, if a woman has successfully breast-fed before implants, thereby indicating that she can breastfeed, she has a good chance of still being able to do so after an augmentation. That said, if a woman has sagging breasts, and also needs a mastopexy (breast lift), in addition to implants, then it is generally best to wait until after childbearing and breastfeeding has concluded.

6. Are implants the only option for breast augmentation?
No. Until recently though, it was true that in order to enhance a woman's bust size, an implant was required. However, with new and safe technologies, some women are actually candidates for "natural" breast enhancement. This procedure involves taking fat from unwanted areas of the body and transferring it to the breasts for augmentation. It's a safe, comfortable, effective procedure that does not even require general anesthesia!

7. Is it true that only a cosmetic surgeon is qualified to perform plastic surgery?
Unfortunately, any doctor can call themselves a "cosmetic surgeon" and not be board certified in plastic surgery. That said, the only doctors who should be performing plastic surgery are those with the specific training. They should be board certified in 1) Plastic Surgery, 2) Dermatology, 3) ENT/facial plastic surgery, or 4) Oculoplastic Surgery. Before trusting your looks and health to just anyone, make sure your chosen doctor is board certified and experienced. Rest assured, all the doctors at the Gateway Aesthetic Institute in Salt Lake City, Utah are board certified and specialize in their particular areas of expertise.

Heidi Regenass, M.D., is a board certified plastic surgeon in Salt Lake City, Utah, at the Gateway Aesthetic Institute and Laser Center. Born in Zimbabwe, Dr. Regenass specializes in variety of plastic surgery procedures for both men and women to help them achieve their desired cosmetic result. Specifically, she specializes in plastic surgery procedures that rejuvenate the face and body, enhancing one's natural beauty including both breast enhancement and tummy tucks.

Dr. Regenass received her medical degree from the University of Utah where she excelled academically and was elected to the Alpha Omega Alpha medical honor society. She went on to perform her general surgery residency at the Mayo Clinic, followed by a plastic surgery residency at the University of Utah. For more than 20 years, Dr. Regenass has been dedicated to the holistic practice of medicine to help her patients achieve their health and beauty goals. Dr. Regenass and the dedicated team of healthcare professionals at Gateway Aesthetic look forward to helping you look and feel your very best.
In addition to being board certified, Dr. Regenass is a member of the American Society for Aesthetic Plastic Surgery (ASAPS), the American Board of Plastic Surgery (ABPS), and the American Society of Plastic Surgeons (ASPS).

SOURCE Gateway Aesthetic Institute & Laser Center

What Facebook Generation Females Are Not Sharing at the OB/GYN

WHITEHOUSE STATION, N.J., Sept. 29 /PRNewswire/ -- Millennials and Gen Xers can be eloquent in 140 characters or less, but in the doctor's office women of this generation edit themselves about sexual health information that can guide recommendations for everything from cervical cancer screening to contraception. In a survey conducted by Opinion Research Corporation, less than one in four women between ages 18 and 34 with a regular health care provider has initiated a conversation about her sexual health, and of those who had a conversation, four in ten weren't too comfortable about it.

This counterintuitive behavior, from the generation that has led society into a new world of personal disclosure and information sharing and will continue to do so using social networks as they age, spurred Merck to develop a way to help. It's called Healthy Communication, and it is a resource-rich online kiosk, which can be found on iVillage.com/health, that provides women with practical information about initiating productive discussions about sexual health during their annual health examinations.

Roshini Raj, MD, the noted women's health expert and co-author of the new book What the Yuck?: The Freaky & Fabulous Truth About Your Body, says this communications gap may be affecting women's health. Women who withhold information due to shyness or discomfort may end up mismatched by their doctors with birth control or other reproductive health information that doesn't suit their lifestyles.

"An average gynecological annual exam lasts just 15 minutes, so women need to overcome their reticence and maximize that time," said Dr. Raj. "Sharing sexual lifestyle information with their physicians is not comfortable for many women and the resources at www.iVillage.com/health can help make it easier to have those conversations."

Resources on the site include Digital Native-appropriate tools like regular articles by Dr. Raj and interactive tools to improve the quality of health conversations in the doctor's office.

Survey findings:

Only 13 percent of women who have used birth control or are considering birth control share details of their sexual health with their health care provider;

Less-than one-third of women are extremely satisfied with the discussions they have with health care providers during their visits, and with their overall relationship with their health care provider; Among women who had used or considered using birth control, almost one out of four report negative feelings associated with discussing sexual health with their health care provider including embarrassment, unease and bashfulness.

"We know that women often turn to the Web when they have health questions that concern themselves and their families," said Jennifer Barrett, iVillage Health Editor. "iVillage Health was developed as a resource to empower women to become more informed and prepared patients."
About the survey

The Healthy Communication survey identified the type of relationship women 18 to 34 years of age have with their health care provider and the quality of their experiences with birth control. A total of 370 women between the ages of 18 and 34 participated in the online survey, which aimed to identify the type of relationship women have with their health care provider.
The survey was commissioned in 2009 by Opinion Research Corporation, on behalf of Schering Corp., a subsidiary of Merck & Co., Inc. Respondents were from online panel sources in the United States.

About Merck

Today's Merck is a global healthcare leader working to help the world be well. Merck is known as MSD outside the United States and Canada. Through our prescription medicines, vaccines, biologic therapies, and consumer care and animal health products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to healthcare through far-reaching policies, programs and partnerships. For more information, visit www.merck.com.

About iVillage

iVillage is the largest content-driven community for women online reaching 30 + million unique visitors per month (comScore July 2010). With over four million plus conversations annually and thousands of specific brands talked about weekly, iVillage is at the center of her digital routine. Everyday women come to iVillage to connect, share advice, find life tools and engage in conversations that matter most to them in areas of Pregnancy & Parenting, Health, Food, Entertainment and Beauty & Style. Additional businesses and brand extensions within iVillage include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. iVillage Inc., is based in New York City, and is part of the NBC Universal Women & Lifestyle Entertainment Networks Group.

Can Adding a Side Salad to a Cheeseburger Help You Lose Weight?

EVANSTON, Ill., Sept. 20 /PRNewswire/ -- Can adding a side salad to a cheeseburger help one lose weight? New research from the Kellogg School of Management suggests that people, particularly those who characterize themselves as weight conscious, tend to believe that adding a healthy option to an otherwise indulgent meal will lower the total calorie count.

"Despite the growing availability of healthier, diet-friendly foods, the proliferation of diets, and the increasing number of public policy initiatives aimed at obesity, the proportion of overweight individuals in the United States continues to increase," says Alexander Chernev, study author and associate professor of marketing at the Kellogg School Management at Northwestern University. "An important factor contributing to the obesity epidemic is the misguided belief about the relationship between a meal's healthiness and its impact on weight gain. People erroneously believe that eating healthy foods in addition to unhealthy ones can decrease a meal's calorie count."

In earlier research, Chernev identified consumers' tendency to underestimate their calorie intake. In his new study, Chernev builds on this concept, documenting a striking outcome: this propensity to misestimate calories is stronger among weight-conscious people, who would seem most likely to closely monitor their diets.

As a part of this study, 934 participants from a nationwide online research panel were asked to estimate the calorie content of several meals. Some were shown a series of relatively unhealthy meals, and others were shown the same meals combined with a healthy option. For example, some of the participants were shown a bowl of chili with cheese, whereas the others were shown the same bowl of chili paired with a small green side salad. The other food pairs included a cheeseburger, which for some of the participants was paired with three celery sticks; a bacon-and-cheese waffle sandwich (paired with a small organic apple); and a meatball pepperoni cheesesteak (paired with a celery-and-carrot side dish).

Results were astounding. Those who viewed the chili alone rated it as averaging 699 calories. In contrast, those who were shown the chili combined with the green salad estimated it to have only 656 calories. Thus, adding a green salad to the bowl of chili lowered the perceived calorie content of the entire meal by 43 calories—as if the green salad had negative calories. This negative calorie illusion was observed with all four meals tested, indicating the prevalence of the belief that one can consume fewer calories simply by adding a healthy item to a meal.

"Because people believe that adding a healthy option can lower a meal's calorie content, the negative calorie illusion can lead to overconsumption, thus contributing to the obesity trend," says Chernev.

What was even more surprising, however, was that dieters—who are presumably more involved in monitoring their calorie intake and more familiar with the calorie content of different meal options—were more likely to fall into the negative calorie illusion trap. In fact, the illusion was twice as strong for the weight-conscious groups (who on average underestimated the combined meal by 76 calories or 10.8%) than for those who were rather indifferent to their weight (who on average underestimated the combined meal by 33 calories or 4.8%).

To combat the "dieter's paradox," as Chernev has termed this phenomenon, he recommends shifting the focus of current public policy campaigns away from the stereotypes associated with "good" and "bad" foods. When product ads and public policy communications stereotype foods into virtues and vices, they tend to shift people's attention away from the quantity of food consumed. According to Chernev, this neglect of quantity might end up implicitly promoting the illusion of negative calories.

"The bottom line here is that motivating people to lose weight without educating them on how to monitor their calorie intake might not be enough to combat obesity. As the dieter's paradox shows, motivation without knowledge can be counterproductive," says Chernev. "Promoting the consumption of healthy foods without providing a complete picture of the factors influencing weight gain might paradoxically facilitate calorie overconsumption, leading to weight gain rather than weight loss."

The study, "The Dieter's Paradox," appeared in the April 2011 issue of the Journal of Consumer Psychology.

MORE INFORMATION: To request the full study or to arrange an interview with Professor Alexander Chernev, contact Aaron Mays or Dawn McKenzie, APR at the contact information listed below.

For more information about the Kellogg School of Management at Northwestern University, visit http://www.kellogg.northwestern.edu.

Cosmetic Surgery, Botox, Aesthetic Laser Markets to Grow to $3B

VANCOUVER, Sept. 14 /PRNewswire/ - According to a new report by iData Research (www.idataresearch.net), the leading global authority in medical device and pharmaceutical market research, the market for cosmetic surgery, facial aesthetics and medical lasers is expected to almost double in size, exceeding $3 billion by 2017. The market for aesthetic Botulinum toxin-A drugs such as Botox(R) will grow to an estimated $543 million by 2017, while the aesthetic laser and light therapy markets for skin resurfacing, hair removal and laser lipolysis are the fastest growing segments.

"Allergan has had a monopoly on Botulinum toxin A drugs since 2002, but now faces competition from Dysport(R) by Medicis as well as other new competitors expected to enter the market," says Dr. Kamran Zamanian, CEO of iData. "Allergan and Medicis have been fierce rivals, as their Juvederm(R) and Restylane(R) facial dermal fillers compete in the lucrative dermal filler market."

The report states that the U.S. market for aesthetic facial injectable products is valued at almost $860 million in 2010. Competition will intensify with the expected entry of PurTox(R) by Mentor Corporation, a subsidiary of Johnson & Johnson. Use of Botulinum toxin is also expected to increase due to a growing number of therapeutic possibilities, such as upper limb spasms, neck malpositioning due to spastic musculature and certain types of eye muscle disorders.

"A growing number of doctors are looking at the therapeutic potential of Botulinum-A. There are more cosmetic procedures performed using Botulinum-A than therapeutic, however therapeutic procedures use higher doses of the drug, therefore these two markets are similar in value," says Dr. Zamanian.

iData's Global 3-report series, the "Markets for Cosmetic Surgery, Facial Aesthetics and Medical Laser Devices 2011" includes the latest data, market analyses and competitor profiles for: Botulinum toxin, dermal filler, augmentation implants, liposuction aspirators, laser/light devices and microderm abrasion.

For more information, register free on iData's website at: http://www.idataresearch.net/idata/registration.php

About iData Research

iData Research (www.idataresearch.net/idata/discoveridata.php) is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: cosmetic surgery, facial aesthetics, medical lasers, orthopedics, cardiovascular, dental, endoscopy and more.

SOURCE iData Research Inc.

Survey: Can You Guess What Scent Turns Arizona Girls On?

NEW YORK, Sept. 14 /PRNewswire/ -- It's long been known that how a guy smells is the number one thing that determines whether a girl will find him attractive.(i) In fact, two out of three women say they are more likely to make out with a guy on the first date if he smells good.(ii) To further investigate the science behind scent and attraction, AXE, the iconic men's grooming brand, commissioned new research unearthing what scents turn girls on – proving that guys looking to enhance their game should choose a fragrance based on where they reside.

AXE enlisted scent expert Dr. Alan Hirsch, director of the Smell & Taste Treatment and Research Foundation, to determine girls' scent preferences in 10 of the top cities for singles nationwide. Surprisingly, no two cities fared the same. In Chicago, for example, which boasts nearly 700 bakeries and patisseries, girls preferred the sweet smell of vanilla, while in sunny San Diego, girls go wild for the scent of suntan lotion and salty ocean air. Guys should take note – switching up fragrance according to locale might just be the help needed to attract her attention.

"In each city we tested, girls reported different scent preferences, indicating that geography has a direct correlation to what scents they find attractive," said Dr. Hirsch. "Guys should heed these findings as research has shown that when women are in the presence of a preferred scent, they are more likely to project positive feelings on those around them, which can lead to increased attraction."

Seductive Scents

So which scents may seduce? Guys living in New York, where girls dig the smell of coffee, should opt for a gourmet foodie scent, such as AXE Dark Temptation, which includes notes of hot chocolate amber and red peppercorn. Guys in L.A. shouldn't think they can get by with the same fragrance – girls there are drawn to the smell of fresh lavender so guys should reach for clean, herbal scents. How different is it from city to city? Check it out:

1. Girls' Scent Preferences by City New York City – Coffee
2. Los Angeles – Lavender
3. Chicago – Vanilla
4. Houston – Barbeque
5. Atlanta – Cherry
6. Phoenix – Eucalyptus
7. Philadelphia – Clean Laundry
8. Dallas – Smoke/Fireplace
9. San Diego – Suntan Lotion/Ocean
10 .Minneapolis-St. Paul – Cut Grass

For guys who don't live in one of the above locations, Dr. Hirsch and his team of scent scientists broke down the data nationally and regionally, finding that some scents were popular enough to cross state lines. Food-focused scents like vanilla and coffee, for instance, reined supreme nationwide.

Girls' Scent Preferences Nationwide

1.Vanilla
2.Coffee
3.Lavender
4.Fresh Air/Rain

Girls' Scent Preferences Regionally

• East Coast – Coffee
• South – Fire/Smoke
• Midwest – Cut Grass
• West Coast – Baked Goods

Sensorial Satisfaction

The importance of knowing what scents girls are attracted to goes beyond picking out a complementary fragrance. Dating and relationship expert Ian Kerner, New York Times best-selling author of She Comes First and Love in the Time of Colic, suggests not only wearing the correct fragrance according to your city, but incorporating the preferred scent into your dating routine.

"Dating should be a sensorial experience," says Kerner. "If a girl likes the sights, sounds and smell around her, she is going to find you more desirable." Guys who call the South home, for example, might take their girl to their favorite barbeque place or roast S'mores by a campfire to create that desired smoky aroma. Since girls in the Midwest like freshly cut grass, guys in the Heartland may be better off with a picnic or hitting up the driving range.

Survey Says

In addition to the study, AXE also commissioned research firm StrategyOne to survey girls nationwide about their thoughts on scent and attraction. While scent preferences vary by location, some things ring true from coast to coast, proving that scent is an important element to consider when getting ready for that hot date.

Dirty little secret: One in four girls will wait anywhere from two weeks to a month before washing their sheets in order to keep their guy's scent close
Father doesn't know best: 56 percent of girls say they won't date a guy who smells like their dad
Guard your belongings: One out of two girls admits that she has committed theft by stealing an article of clothing from a guy to smell when he's gone and nearly 60 percent of girls sleep in their guy's clothes because they like his lingering aroma
Need proof of how scent and memory are intertwined? 60 percent of girls still remember the smell of their ex's cologne
Visit www.facebook.com/axe for full results from the AXE Scents and the City study and more tips from Ian Kerner on how to seduce her senses.

AXE-ology

Scent and the City study findings were compiled by Dr. Alan Hirsch, director of the Smell & Taste Treatment and Research Foundation. Two thousand women ages 18 through 35 underwent live personal individualized nuncupative interviews as to their most preferred aromas. Two hundred subjects were selected per city. Questions were asked in an open fashion and no attempt was made to guide subjects to respond in any particular fashion as no prior hypothesis had been presented to the surveyors.

StrategyOne, a full-service corporate positioning, market research and strategic communications agency conducted a nationwide survey to unveil women's thoughts on scent and attraction. The survey was conducted online among a sample of 1,008 women aged 18 – 34 using the field services of Authentic Response. The results are nationally representative of the U.S. and have a margin of error or +/- 3.09 percent at the 95 percent confidence level.

About AXE

AXE is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and antiperspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, which AXE does not offer, and achieved this status only seven years after launch. The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information visit www.theaxeeffect.com.

About Dr. Hirsch

Alan R. Hirsch, M.D., F.A.C.P., a neurologist and psychiatrist, is a nationally recognized smell and taste expert. He has written more than 180 articles on the psychological power of smell, taste and how these senses affect human behavior. As the founder and neurological director of the Smell & Taste Treatment and Research Foundation in Chicago, Dr. Hirsch puts his theories to the test in a variety of documented studies.

About StrategyOne

Founded in 1999, StrategyOne is a full-service corporate positioning, market research and strategic communications agency with global research capabilities and offices in New York, Washington, DC, Chicago, Atlanta, London and Paris. StrategyOne utilizes a full suite of qualitative and quantitative methodologies to design custom primary research for clients in a wide range of industries to support their communications and marketing objectives.

How Personality Affects Your Perceived Prettiness

West Long Branch, N.J. – November 29, 2007 – A new study published in Personal Relationships examines the way in which perceptions of physical attractiveness are influenced by personality. The study finds that individuals – both men and women – who exhibit positive traits, such as honesty and helpfulness, are perceived as better looking. Those who exhibit negative traits, such as unfairness and rudeness, appear to be less physically attractive to observers.

Participants in the study viewed photographs of opposite-sex individuals and rated them for attractiveness before and after being provided with information on personality traits. After personality information was received, participants also rated the desirability of each individual as a friend and as a dating partner. Information on personality was found to significantly alter perceived desirability, showing that cognitive processes and expectations modify judgments of attractiveness.

“Perceiving a person as having a desirable personality makes the person more suitable in general as a close relationship partner of any kind,” says study author Gary W. Lewandowski, Jr. The findings show that a positive personality leads to greater desirability as a friend, which leads to greater desirability as a romantic partner and, ultimately, to being viewed as more physically attractive. The findings remained consistent regardless of how “attractive” the individual was initially perceived to be, or of the participants' current relationship status or commitment level with a partner.

Previous studies examined physical appearance and personality mainly as independent sources in predicting attraction. By presenting this information in installments, the study simulates a more typical context in which seeing the person’s appearance precedes learning about their personality, and shows that perceptions of a person’s physical attractiveness may change over time due to their positive or negative traits.

“This research provides a more positive alternative by reminding people that personality goes a long way toward determining your attractiveness; it can even change people’s impressions of how good looking you are,” says Lewandowski.

Facebook Generation Fastest Growing Group in Cosmetic Procedures

IRVINE, Calif., Sept. 8 -- In its annual survey of patients seeking laser hair removal on HairRemovalJournal.org, The Patient's Guide® has found the share of young adults (18-29 yr olds) looking to have the procedure performed at its highest levels on record. Of the 1,541 responses in the survey, 61% were in the 18-29 age demographic, up from 43% in 2009. The share of 30-40 year olds has dropped significantly, from 36% to 24%. (see full results: http://www.hairremovaljournal.org/coststatistics.aspx)

"We've been surprised to see such steady interest from younger patients given the economy," says Patient's Guide Chairman and laser expert Eric F. Bernstein, M.D. "It appears that people in the 30-40 year old segment are the ones really doing some belt tightening these days. People are looking for lower cost beauty alternatives, and are spending more time researching what they really want, and the best place to get it."

In a similar study conducted by The Patient's Guide on Stretchmarks.org, the percentage of 18-29 year olds seeking treatment for stretch marks increased by 37% from 2009 to 2010. "This segment has greater interest in the lower-cost, non-invasive treatments such as hair removal and laser rejuvenation. They're not candidates for expensive procedures like face lifts which cater to older demographics anyway," said Dr. Bernstein. "The economy has been particularly hard for higher cost procedures which typically target older demographics. Our expectation is that as lower cost options become more popular among younger patients, this trend will expand in the older demographics as well."

About The Patient's Guide

The Patient's Guide's mission is to provide the most accurate medical information to enable consumers to make educated decisions about aesthetic treatments. The Patient's Guide team includes leading physicians in the fields of laser and dermatology. These experts are the innovators in skin care and cosmetic dermatology technology breakthroughs, including hair removal, skin rejuvenation, fat reduction and cellulite treatment.
Each month over one million visitors go to The Patient's Guide, a family of 25 web publications, each dedicated to a specific condition or treatment. Visitors rely on the information The Patient's Guide provides because the information is written by leading experts. For more information please visit www.patientsguide.com .

Dual Surveys Reveal Top Concerns for Menopausal Skin on Women

NEW YORK, Sept. 1 -- According to The Effects of Menopause on the Skin, a survey sponsored by Vichy Laboratoires, a division of L'Oreal Active Cosmetics, the vast majority of women over 50 reported experiencing notable changes in the condition of their skin during menopause. In fact, 53 percent reported that the most common issue they faced after entering menopause was dry skin, followed closely by an increase in wrinkles and a sagging neck. (1)

The results of this consumer survey are further supported by additional research conducted by Vichy Laboratoires. According to a survey of 625 dermatologists at the American Academy of Dermatology Annual Meeting 2010, the number one skin concern reported by menopausal patients is dry skin, followed in second by wrinkles. (2)

Hormones play a major role in the effects of menopause on the skin conditions of women. "By the time women hit their late 40's and 50's, as estrogen levels drop off, they often experience a rapid increase in collagen breakdown. In particular, this can manifest as sagging skin of the neck and jawline and is highly bothersome to my patients," says Boston dermatologist Ranella Hirsch.

About Vichy: Vichy is the #1 skincare brand in European pharmacies. Vichy Laboratoires is dedicated to advancing skin health through a deep understanding of how skin functions, supported by medical research. Vichy Laboratoires' patented ingredients -- combined with Vichy's mineral-enriched Thermal Spa Water -- deliver an exceptionally high level of efficacy, clinically proven by independent dermatologists. Vichy products are available in Dermatological Skincare Centers, with trained beauty advisors, in top CVS, Longs Drugs, Rite Aid and Duane Reade drugstores and sold online at www.vichyusa.com.

1. Survey Methodology: These findings are from a telephone survey conducted among 686 female adults over the age of 50. Interviewing for this survey was completed during the period February 26 – 28, 2010. Opinion Research Corporation of Princeton, NJ, conducted the fieldwork.

2. Findings from survey completed by range of dermatologists during the 2010 American Academy of Dermatology Annual Meeting.

3. Based on in vitro results showing an increase in collagen 7 & laminin 5.

SOURCE Vichy
http://www.vichyusa.com

For more information about Bio-Match All Natural Hormone Replacement Therapy, go to:
http://www.dermahealthinstitute.com/catalog/product_info.php?products_id=250

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